Tony Gunn from MTDCNC and Jonathan Darling from Acieta explore the crucial role of addressing customer concerns in the rapidly evolving world of automation. Discover why manufacturers often hesitate to automate and how listening to customer feedback can turn uncertainty into a competitive advantage. Learn strategies to transform negative feedback into opportunities for growth, ensuring that automation technologies truly meet customer needs and expectations. Tune in to gain valuable insights on enhancing customer satisfaction and driving business success through effective communication and adaptation.