Demand Generation Manager

About Acieta

As a leading automation integrator, Acieta designs and delivers custom solutions powered by cutting-edge robotics and advanced technologies, from FANUC and KUKA systems to vision-guided applications, palletizing, and fully integrated cells. With operations across the U.S. and customers worldwide, Acieta combines the agility and collaborative culture of a small company with the resources and expertise to execute large-scale, transformative projects. Join our rapidly growing team and help shape the next era of automation.

Candidates must be legally authorized to work in the United States without the need for current or future visa sponsorship. Unfortunately, we are unable to provide visa sponsorship for this position.

Location

This is a remote role.

About This Role

In this role, you'll lead the strategy and execution behind integrated marketing campaigns that generate awareness, drive qualified pipeline, and accelerate revenue growth. You'll own demand generation across paid media, digital marketing, marketing automation, and lead nurturing while using data and insights to continuously optimize performance.

What You'll Do

Demand Strategy & Campaign Execution

• Own end-to-end campaign execution across paid channels
• Plan, launch, manage, optimize and report on multi-channel paid demand gen campaigns
• Translate company growth goals into actionable campaign strategies with measurable KPIs like CPL, CAC, CVR, MQL to SQL, pipeline velocity, and more.
• Monitor campaign performance, budget pacing, attribution, conversion metrics and ROI
• Make data-backed decisions to scale, optimize, pause or sunset campaigns as needed
• Develop and refine lead attribution models to better understand marketing impact across the funnel
• Deliver clear, actionable reporting and recommendations to leadership

Paid Media

• Manage and optimize paid media programs across LinkedIn, Meta, YouTube, Google Ads, and Microsoft/Bing Ads
• Execute SEO and SEM strategies using tools such as SEMrush for keyword research, competitive analysis and campaign planning
• Support website campaign execution and conversion optimization within HubSpot and Prismic CMS
• Identify opportunities to improve campaign targeting, audience segmentation, and conversion performance
• Stay current on platform updates, trends and emerging digital marketing strategies

Marketing Automation & Funnel Optimization

• Build and manage workflow, dashboards, lead scoring, reporting and automation in HubSpot
• Support lifecycle marketing initiatives including nurture campaigns, segmentation and lead routing
• Partner closely with sales and leadership to improve lead quality, funnel visibility and campaign alignment
• Analyze campaign and funnel performance to identify optimization opportunities and process improvements

Creative & Cross-Functional Collaboration

• Create and execute campaign creative including ad graphics, messaging, landing pages, and short-form video content aligned with brand standards and performance goals
• Collaborate with marketing, sales, service, HR and leadership to align campaigns with company priorities and revenue objectives
• Manage relationships with external vendors, freelancers, and agency partners as needed

What You Bring to the Team

• Education and/or Experience: 4-6+ years of experience managing B2B demand generation campaigns required, including proven success managing and optimizing paid media budgets of approximately $50K/month with measurable pipeline and revenue impact. Manufacturing, industrial automation, or technical B2B marketing experience preferred.
• Language Skills: Strong written and verbal communication skills with the ability to clearly communicate campaign performance, recommendations and strategic insights to both technical and non-technical stakeholders.
• Technical Skills: Strong working knowledge of HubSpot, Google Analytics, SEMrush, paid media platforms, and marketing automation systems required. Experience with Salesforce, Prismic CMS, and SEO/SEM/AIO strategy preferred. Ability to independently create campaign-ready creative assets including graphics, short-form video, copy, and landing pages.
• Reasoning Ability: Highly analytical with strong attention to detail and the ability to manage multiple campaigns, priorities, and deadlines simultaneously while making data-driven decisions
• Licenses and Other Requirements: Competitive self-starter with a bias for action with the ability to work independently. Takes ownership of results, proactively solves problems, and consistently looks for opportunities to improve marketing performance. Comfortable working in a remote, camera-on environment.
• Position is remote with up to 10-15% domestic travel for trade show, company events, and customer events as needed.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to use hands to type and operate computer equipment. The employee frequently is required to sit, and talk or hear. The employee is occasionally required to stand and walk.
• The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus for prolonged screen time.                 

Working Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee works primarily in a remote home office environment with standard office equipment.
• When visiting one of the sites on the shop floor, the noise level is compliant with OSHA standards. The noise level in the office environment is low at a moderate conversational level.